AI Search Visibility: Why 91% of Crypto Brands Are Invisible in AI Search

In a world where AI platforms are rapidly becoming the new search engines, visibility isn't a "nice to have" — it's everything. Your brand can either be the answer to a user’s question… or not exist at all.

And based on 100,000+ AI search queries we analyzed across blockchain prompts, most brands aren't even in the conversation.

Let’s talk about the 2025 AI Visibility Index: Blockchain Edition — our latest report at Avenue Z that ranks 60 major blockchain companies by how often they show up in AI-generated answers.

The Shocking Stat: 91% of Blockchain Brands Are Invisible in AI

Of the 60 companies studied, only the top 10 account for 91%+ of all AI search visibility.

This includes platforms like ChatGPT, Google AI Overviews, and Perplexity — where more and more users are going to get product recommendations, industry context, and vendor comparisons.

The implication is staggering: for 50+ blockchain brands, AI sees virtually nothing.

The Top 3 Brands That Dominate

These three companies account for more than half of all AI mentions:

• Coinbase

• Ethereum

• Binance

These brands don’t just benefit from scale — they show up because they meet 3 crucial criteria which you can uncover in the report linked below.

More Content Doesn’t Mean More Visibility

• Cardano had 5,800+ press mentions — but ranked only 31st in AI visibility.

• Kraken used more schema markup than any other exchange — but still lost ground to Coinbase and Binance.

This proves that technical SEO and media volume aren’t enough.

Want to Rank in AI? Do This:

Based on our analysis, these are the most effective strategies to improve your brand’s AI visibility:

1. Get cited by AI-trusted sources (e.g. Investopedia, PYMNTS, CoinMarketCap)

2. Write content that mimics the structure of user prompts

3. Publish use-case content: tutorials, solution pages, deep-dive blog posts

4. Track AI mentions like SEO rankings

Why This Matters More Than Ever

Gartner predicts that 25% of traditional search volume will disappear by 2026 — replaced by chat-based interfaces.

The brands that adapt early will own this visibility. The ones that don’t? Lost to the AI void.

Frequently Asked Questions

What is the AI Visibility Index?
A proprietary metric developed by Avenue Z that ranks how often a brand appears across major AI platforms (ChatGPT, Perplexity, Gemini, etc.) based on 100,000+ prompts.

How are Z-Scores calculated?
They incorporate frequency of mentions, sentiment, content quality, technical readiness, and contextual relevance.

Is traditional SEO still relevant?
Yes — but only as the foundation. To compete in AI, you need content that’s useful, relevant, and cited by trusted third-party sources.

Which companies are featured in this year’s report?
$COIN ( ▼ 3.84% ) , $HOOD ( ▼ 1.39% ) , $BTC.X ( ▼ 3.56% ) , $ETH.X ( ▼ 9.25% ) , $SOL.X ( ▼ 9.77% ) , $XLM.X ( ▼ 7.58% ) , $XRP.X ( ▼ 5.8% ) , $TRX.X ( ▼ 0.67% ) , $ADA.X ( ▼ 9.01% ) , $LINK.X ( ▼ 9.8% ) , $XMR.X ( ▼ 6.03% ) , $VET.X ( ▼ 9.34% ) , $USDT.X ( ▲ 0.05% ) , $LTC.X ( ▼ 7.62% ) , Binance, Fireblocks, Kraken, Circle, Ledger, Anchorage, Gemini, Polygon, Notabene, Consensys, Crypto.com, Avalanche, Paxos, MetaMask, MoonPay, OKX, Polkadot, Zero, Hash, Algorand, TRM Labs, KuCoin, Optimism, Dfns, Filecoin, Turnkey, NEAR, Gnosis, Blockdaemon, Aptos, Phantom, Casa, Portal, Edge, Flexa, Taiko, Ethena, Arcade, Kaspa, Blockmetrix, Rain, Slope Finance, Trust Wallet, Caliza, Zengo, Trezor, Exodus.