In The Snow Newsletter | by Jonathan Snow

My Bold Prediction on TikTok, Reels Trends, Inflation Update (Week 23)

Back to School, Back to School...

2024: First Half of the Year WRAPPED! (Week 22)

1H 2024 is in the books. Here's Where We Stand.

The DTC Converge Dashboard

70% of Meta Spend on ASC?, Threads Launches API, Most Stable Sector in Ecom (Week 21)

Should You Increase Your ASC Spend to 70% of Overall Meta Spend? This is what Meta is recommending...

Meta ASC's Impact on CAC (BONUS CONTENT!)

Apple Reveals iOS18 Updates, Meta's New Algo Optimization, Inflation Subsiding? (Week 20)

Also, what does it take to be great? Skill or Work Ethic?

Unskippable Instagram Ads, Consumer Update, TikTok Creator Search Insights (Week 19)

Google's SEO Algo Leak, Top 3 TikTok Shop Creative Formats, 10 Insights to Build an Audience (Week 18)

and... Should you post video content on Twitter?

YouTube Enters the Social Commerce Game: Partnership with Shopify Announced (Week 17)

Organic Instagram Tactics, Consumer Delinquencies are Skyrocketing, Marketing vs Media Buying

Buzzy Week: ChatGPT (4o), $SHOP, 10 Traits of Winning Teams, AMC & GameStop (Week 16)

Busy & buzzy week in the world of digital!

Meta Updates, 20 Lessons Learned, and some SPICE! 🌶️ (Week 15)

Tune in for some heat!

Agency vs In-House: What's Right for Brands? (Week 14)

Ads on Threads?, TikTok Shop Affiliate Follower Count, Google and Cookies.