In The Snow Newsletter | by Jonathan Snow

AI Search, TikTok Shop, and Meta Ads in 2025: The Rollercoaster Year (Week 36)

Shopify Editions, TikTok Shop 'Free Views', AI Search Visibility Report (ed 3) now live!

AI Search Visibility: Why 91% of Crypto Brands Are Invisible in AI Search (2025)

Who are the winners? Who are the losers? Find out.

🚨 Meta's Health & Wellness Categorization is Silently Killing Performance: What You Need to Know About Categorization & Core Setup

Check your Events Manager now!

Why Match Rate is the Most Underrated Metric in Performance Marketing (and How to Fix It)

Align media buying to your business goals with this simple framework

AI Search Visibility Index Report: Digital Bank Sector

Find out Who's Winning AI Search Visibility in the Digital Banking sector... and WHY

The Biggest Arbitrage for ALL Businesses in 2025...

Find out Who's Winning AI Search Visibility in the Fintech & Payments Sector... and WHY

Meta’s Launch of Incremental Attribution: Optimize & Measure (2025)

The 12 Best E-commerce Newsletters You Should Be Reading in 2025

Stay Sharp on All Things DTC, Paid Media, and Consumer Brand Operations

Tariffs & Ecommerce: Everything You Need to Know! (Week 35)

De Minimis Exemption, Global Tariffs, and Product Tariffs... Oh My.

An Ecommerce Marketer's Perspective on the Muddy Waters AppLovin Short Report

Muddy Waters, Fuzzy Panda, Culper Research: ALL Short $APP. Do they have a case?

Q1 Hangover: Tariffs, Inflation, Rising CPMs, Global Trade War, Consumer Sentiment (Week 34)

Brands, Consumers, Countries, Ad Platforms... All on Shaky Ground!

2025 in Focus (Week 33)

Meta & Google Performance YTD, Meta Musings & Agentic Commerce